Abner vs Matomo

Overview

Matomo (formerly Piwik) is one of the longest-standing web analytics platforms available. It has been around since 2007 and has built a loyal following among teams that want full control over their data. Matomo offers both a self-hosted open-source edition and a paid cloud service, and its feature set is vast — heatmaps, session recordings, A/B testing, a tag manager, funnels, form analytics, and more. It is a genuinely powerful platform that has earned its reputation.

Abner takes a fundamentally different approach. Rather than trying to be a comprehensive analytics suite that covers every use case, Abner is an opinionated tool built specifically for SaaS teams. It combines privacy-first web analytics with built-in SaaS revenue metrics in a single, focused dashboard. No configuration wizards, no module marketplace, no multi-tab interface — just the data you need to understand your traffic and grow your business.

Both tools are legitimate alternatives to Google Analytics, but they serve different audiences and prioritize different things. This post walks through the key differences honestly so you can decide which one fits your team better.

Privacy and Cookie Behavior

Matomo is frequently recommended as a privacy-friendly analytics tool, and for good reason. When self-hosted, all data stays on your own servers and is never shared with third parties. Matomo also supports cookie-free tracking — but it is not the default. Out of the box, Matomo uses first-party cookies to track visitors across sessions. To go cookie-free, you need to enable specific configuration options and accept some trade-offs in tracking accuracy. Many teams install Matomo assuming it is cookie-free and later discover they still need a consent banner.

Abner is cookie-free by default. There is nothing to configure. No cookies are set, no fingerprinting is used, and IP addresses are hashed with a daily-rotating salt and never stored in raw form. Because Abner does not collect personal data as defined by GDPR, no consent banner is required. This is not an optional mode — it is how the product works from the moment you add the script tag.

For teams that want privacy compliance without reading through configuration documentation to get there, Abner removes the guesswork entirely. For teams that need the ability to track individual users across sessions for more granular analysis, Matomo's cookie-based mode gives you that option.

Complexity vs Simplicity

Matomo's feature set is one of its greatest strengths and also its biggest source of friction. The platform includes heatmaps, session recordings, A/B testing, a tag manager, custom dimensions, funnels, form analytics, media analytics, roll-up reporting, and much more. If you need any of these capabilities, Matomo delivers them in a single platform rather than requiring you to buy separate tools.

The trade-off is complexity. Matomo's interface has dozens of sections and sub-menus. Configuring goals, segments, custom reports, and tracking correctly requires significant time investment. For teams with a dedicated analytics person, this depth is valuable. For a SaaS founder or small team that just wants to understand their traffic and revenue, it can feel like driving a semi-truck to the grocery store.

Abner is intentionally focused. There is one dashboard. Web analytics, SaaS metrics, and Core Web Vitals are all visible on a single page. There are no modules to install, no plugins to configure, and no multi-step setup wizards. You add the script tag, and data starts flowing within seconds. The learning curve is essentially zero.

Self-Hosting: Power and Responsibility

Self-hosting is Matomo's biggest draw for many teams. Running Matomo on your own infrastructure means you have complete ownership of your data. No third party ever touches it. For organizations in regulated industries — healthcare, finance, government — this can be a hard requirement. Matomo handles this use case better than almost any other analytics platform.

But self-hosting comes with real operational costs. You need to provision and maintain a server (or cluster of servers for higher-traffic sites), manage a MySQL or MariaDB database, handle PHP updates, apply security patches, run backups, monitor uptime, and scale the infrastructure as your traffic grows. Matomo's archiving process for generating reports also needs to be configured as a cron job, and on larger installations it can become resource-intensive. These are solvable problems, but they are ongoing work that takes engineering time away from building your product.

Abner is fully managed. There is nothing to host, patch, back up, or scale. You add a script tag and everything works. For SaaS teams that would rather spend their engineering time on their product instead of their analytics infrastructure, this trade-off is straightforward. If self-hosting is a non-negotiable requirement for your organization, Matomo is the right choice — Abner does not offer a self-hosted option.

SaaS Revenue Metrics

This is the area where the two tools diverge most significantly. Matomo is a web analytics platform. It tracks pageviews, sessions, referrers, goals, funnels, and user behavior. It does not track recurring revenue, churn, or customer lifetime value. If you want to see your MRR alongside your traffic data, you need to add a separate tool like Baremetrics, ChartMogul, or ProfitWell.

Abner includes native SaaS metrics via Stripe integration. Connect your Stripe account with read-only access and Abner automatically computes:

• MRR (Monthly Recurring Revenue) — including new, expansion, contraction, and churned MRR.
• ARR (Annual Recurring Revenue).
• Churn Rate — tracked monthly.
• LTV (Customer Lifetime Value).
• ARPU (Average Revenue Per User).
• Trial-to-Paid Conversion Rate.

For SaaS teams, this is not a nice-to-have. It is the difference between knowing which blog post drove traffic and knowing which blog post drove revenue. Having traffic analytics and revenue metrics in the same dashboard means you can correlate a marketing effort with its actual business impact without switching between tools or exporting CSVs.

Core Web Vitals

Google uses Core Web Vitals as a ranking signal, so monitoring them matters for any team that cares about SEO. Abner includes built-in real-user monitoring for five key performance metrics:

• LCP (Largest Contentful Paint) — loading performance.
• CLS (Cumulative Layout Shift) — visual stability.
• INP (Interaction to Next Paint) — interactivity responsiveness.
• FCP (First Contentful Paint) — time to first visual content.
• TTFB (Time to First Byte) — server response time.

These metrics are collected from real visitor sessions and displayed directly in your dashboard, broken down by page. No separate monitoring tool is needed.

Matomo includes page load time tracking through its Page Performance plugin, which measures metrics like network time, server time, transfer time, and DOM processing time. However, it does not report the full Core Web Vitals suite (LCP, CLS, INP) that Google uses for search ranking. If you need CWV data from Matomo, you would need to supplement it with a tool like Google Search Console or a dedicated RUM provider.

Script Size and Performance Impact

Matomo's tracking script (matomo.js) weighs approximately 22KB (gzipped). This is significantly lighter than Google Analytics but still large enough to have a measurable impact on page load times, particularly on slower mobile connections. If you enable additional Matomo features like heatmaps or session recording, the total JavaScript payload increases further.

Abner's tracking script is under 2KB. It loads with the defer attribute, executes after the DOM is parsed, and sends data using navigator.sendBeacon. The Web Vitals module is lazy-loaded separately so it does not block initial page render. The performance impact is effectively zero — there is no measurable effect on Lighthouse scores or Core Web Vitals.

For teams that are optimizing every kilobyte of their page weight for performance and SEO, the difference between 22KB and under 2KB is meaningful. That said, 22KB is not unreasonable for the breadth of functionality Matomo provides — the size reflects the feature set.

Pricing

Matomo's self-hosted (On-Premise) edition is free and open source. You pay nothing for the software itself — but you do pay for the server infrastructure, database hosting, maintenance time, and optional premium plugins (heatmaps, session recordings, A/B testing, funnels, and others are paid add-ons). Depending on your traffic volume, hosting costs can range from a few dollars a month on a small VPS to hundreds of dollars for a properly scaled setup.

Matomo Cloud, their managed hosting option, starts at approximately $23 per month for 50,000 hits. Premium features that are paid plugins on the self-hosted version are included in the Cloud pricing. As your traffic grows, costs scale accordingly.

Abner starts at $19 per month for 1,000,000 pageviews. That includes web analytics, SaaS metrics, Core Web Vitals monitoring, CSV export, and everything else. No add-ons, no plugin marketplace, no per-feature charges.

The pricing difference is striking at higher volumes. A SaaS product with 500,000 monthly pageviews would be well within Abner's base plan at $19/month. On Matomo Cloud, 500,000 hits would cost significantly more. On Matomo self-hosted, the software is free but the infrastructure and maintenance time to handle that volume is not. For SaaS teams that also need revenue metrics, add the cost of Baremetrics or ChartMogul on top of Matomo and the total cost of ownership diverges even further.

Feature Comparison

When to Choose Matomo

Matomo is an excellent choice in several scenarios. If self-hosting is a hard requirement for your organization — because of regulatory compliance, data sovereignty laws, or internal security policies — Matomo is one of the best options available. No data leaves your servers, and you have complete control over the infrastructure.

Matomo is also the right choice if you need a GA-like feature set: session recordings, heatmaps, A/B testing, funnels, form analytics, and a tag manager. These are capabilities that Abner intentionally does not include. If your team has a dedicated analytics person who needs deep behavioral insights and is comfortable with the configuration and maintenance overhead, Matomo gives you an impressive amount of power in a single platform.

Teams migrating from Google Analytics who want a familiar interface and similar depth of reporting will also find Matomo to be a natural transition. It was designed to be a comprehensive alternative to GA, and it delivers on that promise.

When to Choose Abner

Abner is the better fit if you are running a SaaS business and you want a single tool that covers both web analytics and revenue metrics without the operational overhead of self-hosting or the complexity of a feature-rich analytics suite.

Choose Abner if any of these apply to you:

• You are a SaaS founder or team that processes payments through Stripe and wants to see MRR, churn, and LTV alongside your traffic data.
• You want privacy compliance out of the box — cookie-free by default, no configuration needed, no consent banner required.
• You prefer simplicity over feature depth. One dashboard, one script tag, zero configuration.
• You do not want to manage servers, databases, updates, or backups for your analytics tool.
• You care about Core Web Vitals and want real-user monitoring built into your analytics dashboard.
• You want generous pageview limits without steep price scaling — 1M pageviews at $19/month.

Abner was built for SaaS teams who were tired of stitching together multiple tools — one for traffic, one for revenue metrics, one for performance monitoring — and wanted everything in a single, fast, privacy-respecting dashboard. If that resonates with how you work, it is worth trying.

The Bottom Line

Matomo and Abner are both strong analytics tools built by teams that care about privacy and data ownership. They solve different problems for different audiences. Matomo gives you depth, flexibility, and self-hosting. Abner gives you focus, simplicity, and built-in SaaS metrics.

If you need a comprehensive, self-hosted analytics suite with session recordings, heatmaps, and A/B testing, Matomo is a proven choice that has served teams well for nearly two decades.

If you are building a SaaS product and you want traffic analytics, revenue metrics, and Core Web Vitals in a single lightweight tool with zero maintenance overhead, Abner is built for you. Start a free 14-day trial — no credit card required — and see the difference a focused tool makes.