Blog

Guides, comparisons, and insights on web analytics, privacy, and SaaS growth.

Abner vs Google Analytics

GA4 is built for enterprise advertisers. Abner is built for SaaS founders. We compare privacy, setup complexity, SaaS metrics, script size, data ownership, and pricing.

Abner vs Plausible

Both tools are privacy-first and lightweight — but Abner adds native Stripe integration for MRR, churn, and LTV alongside your traffic data. Here's how they compare.

GDPR-Compliant Analytics Without Cookie Banners

Cookie banners exist because your analytics tool sets cookies. Remove the cookies and you remove the legal requirement. Here's how cookie-free analytics works.

How to Track MRR, Churn & LTV for Your SaaS

A plain-language guide to the revenue metrics that matter — MRR, ARR, churn rate, LTV, ARPU, and trial-to-paid conversion — with formulas and benchmarks.

A Practical Guide to Core Web Vitals

What LCP, CLS, and INP actually measure, why they affect your search rankings, and concrete steps to improve each score.

Abner vs Fathom Analytics

Both are privacy-first and cookie-free. Fathom is established and focused on web analytics; Abner adds SaaS metrics, Web Vitals, and Search Console integration.

Abner vs Matomo

Matomo is a self-hosted powerhouse with heatmaps, session recordings, and a GA-like feature set. Abner trades that complexity for a focused SaaS dashboard with revenue metrics built in.

Abner vs Mixpanel

Mixpanel tracks individual user behavior with funnels and cohorts. Abner tracks aggregate traffic with built-in SaaS metrics. Different tools for different questions.